Kneaded Energy®Companies
we are taking your safety and those of our employees seriously and being socially responsible

321 W. Wendover
(3 blocks from Elm)
Greensboro, NC 27408


Meet Our Therapists

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Meet our Kneaded Energy Staff

Kneaded Energy therapists are professionally trained and state licensed.

Our massage therapists receive more actual, hands on, on-the-job training in the first 1000 hours of employment than most therapists receive in their entire private career.  This statement is based on the variety of situations that present themselves through our practice and the sheer volume of clients we serve.

Throughout each day, each therapist is exposed to many different aspects, requests, and experiences of massage, expanding their knowledge and experience level, far beyond what most private practices or spa services experience in massage therapy.

When you choose to receive a massage at Kneaded Energy, you are choosing a fully staffed private practice to deliver your session.  This becomes apparent by the array of staff to greet you at the desk, the management behind the scenes, the hours of availability, the sense of team and camaraderie, the assistance and wealth of information we can share with each session,  to the therapist that chooses to make their home here at Kneaded Energy.  You are welcome to ask for your therapist of choice or perhaps you would like to try a new pair of hands!

For this reason, Kneaded Energy prides itself on the fact that:
"We Grow Good Therapists."
(...and for some, once they reach this goal as a great therapist
they decide it's time to try their hand as a business owner.
It is sad for all of us, each and every time a therapist leaves
Kneaded Energy, but an inevitable part of the growth process and we're happy we helped.)


  Business Manager - Lesley Hobbs. 

Meet Our Desk Staff

Our desk staff are also known as bus drivers for Kneaded Energy's practice. This fabulous group of women keep us on schedule, telling us where to work and when clients book on our schedule.  We depend on them to look out for dips and swerves in the road (schedule) and to get us to our final destination (a great, well paced, happy day.)  They are well versed on all the therapists, having received massage from each one of them before working the desk.  They also know about the school, student clinic the center, our ce classes and most anything else you throw at them.

Jess and

Meet our Therapists

To meet our therapists you can go to our online scheduling software, create a profile and see a picture and name of our therapists.  The world is ever changing, every industry was effected by the Great Resignation and we can't promise you'll see the therapist you want to see or if they are even still in Greensboro, North Carolina or the country.  Some of our therapists are booked out for the next 60 days and so you won't see them as available, until they become available 60 days +1 out.  We are still very proud of the staff of therapists working for us, they are incredible at the work they do. 

If deep tissue "everywhere" is what you want, book with the guys - they generally have more strength.  If specific work is what you want, book with any of our therapists.  Our therapists have incredible skill and they know how to work the muscle tissue to get the result you are asking for, starting by warming the tissue first, so even deep tissue sessions start off warming the tissue. 

There is a term in the industry called ischemia; this means lack of blood supply.  Sometimes you may have a sore area, a knot, an overused portion of your body that results in ischemia.  When this happens you often have no sensation in that area, you know it hurts but you can't really feel it, so warming up the tissue first, is our way of getting blood flow to those over used muscles.  In this way we can make a change to that muscle as we work in deeper, and deeper layers of the soft tissue. We are attempting to activate your parasympathetic nervous system to create rest and relaxation in your body, to undo the stress response that creates discomfort in our muscles, when we start by warming - that is when change and healing can be productively introduced to your body.  Come see us.  We're good at what we do.


The Owners

 Bill Norman, LMBT NC 1601 and Shelley Johnson, LMBT NC 1619 are the co-creators of Kneaded Energy.  

Bill is native of Texas and is the face of Kneaded Energy.  Bill worked for 20 years as a corporate executive chef, having trained at the CIA (Culinary Institute of America), in Hyde Park, NY.   At 39 he found his way to massage therapy and met Shelley in massage school at Body Therapy Institute. 
Bill's massage specializes in working with chronic pain.  Bill's fulltime position is to manage the Kneaded Energy daily business operations and grow the National Massage Network division of Kneaded Energy that provides corporate chair massage nationwide.

Shelley is a native of Kansas and is behind the creative growth of Kneaded Energy.  She graduated from Friends University in Wichita, Kansas and worked 20 years in corporate purchasing and outsourcing for companies like Boeing Military Aircraft, Columbia University, Guilford Technical Community College and Thomas Bus.  Shelley graduated from Body Therapy Institute.  She turned 40 and wanted to live a gentler way of life.  She chose massage therapy, having considered it since her 20's.  Shelley specializes in rehabilitation massage but enjoys the importance of relaxation massage.  Shelley's fulltime concentration is to manage the staff, direct the school, market all divisions of the business and help direct future growth of the Kneaded Energy businesses.