"Business is usually the last thing students want to learn...you can help them become the 'best' massage therapists in the world, but without strong business skills, they will most likely flounder."  ~ Cherie M. Sohnen-Moe 

Building a service oriented business requires more than general concepts and theories - it requires a reliable, detailed plan for longevity.  It also requires cash flow.  This book answers the question: Ok, I’ve graduated, now what?  With a business card and brochure in hand, how do you actually get people to call and make appointments?  This book is loaded with practical, hands-on information specifically directed at the massage industry; a detailed roadmap for charting your individual business journey. 

The Enviable Lifestyle: Creating a Successful Massage Therapy Business is written by practicing therapists with a no-nonsense, easy-to-read style, who encourage you to blend compassion with business.  Cultivate these concepts to create your own uniquely satisfying practice.  Massage therapy really can afford you the enviable lifestyle most people never achieve.

The course learning outcomes include: 

Personal and Career Goals
Target Market Characteristics
Strategic Business Alliances
Outline your Elevator Speech
Effective Advertising
Write a relevant precise answering machine message
What makes you and your business unique